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I led the initiative to establish, document, and build out the brand guidelines for each brand which became the single source of truth and an indispensable resource to the design team and the company overall. Guidelines were created for CIO, CSO, Computerworld, InfoWorld and Network World. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/57206412-fa57-471a-a10b-53c30d77b4cb/01-bg.png Work - A single source of truth Every detail about the brand was recorded, starting with the brand mission. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/883c7a48-185e-418d-a4db-d5aadba1d0cd/02-bg.png Work - BRAND ASSETS And treatments not allowed under the brand were called out. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/fc78f300-cd9d-4459-8361-aff28a243159/03-bg.png Work - COLOR Color is a navigation tool as much as an aesthetic choice. We defined primary and secondary palettes to create visual hierarchy, distinguish editorial sections, and evoke the appropriate emotional tone for serious enterprise reporting. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/e17e094b-abe6-4611-9939-5f6c455e25b3/04-bg.png Work - Accessibility Inclusivity is non-negotiable. We stress-tested the entire palette against WCAG AA/AAA standards to ensure high contrast and legibility, guaranteeing our content is accessible to all readers regardless of visual ability. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/7d0fd8c5-b9bb-4598-bc8e-ba8c679e332b/05-bg.png Work - TYPOGRAPHY In editorial design, type is the product. We selected type pairings that balance distinct personality with optimal readability for long-form content, ensuring the reader focuses on the insight, not the interface. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/f3262c9f-906e-45bf-8951-d91f8a107b37/06-bg.png Work - IMAGE DIRECTION & TREATMENT Consistency builds trust. These guidelines define lighting, composition, and subject matter for photography and illustration, ensuring a cohesive visual narrative across thousands of articles and diverse contributors. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/df3142e2-8ed4-468f-9513-3a41ebcf3092/07-bg.png Work - Data VISUALIZATION Enterprise audiences rely on data to make decisions. We standardized chart styles and infographics to ensure complex information is communicated with clarity, accuracy, and each brand’s signature authority. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/f772d257-df73-4cbf-b052-541b33cc3853/08-bg.png Work - FIGMA DESIGN SYSTEM To bridge the gap between editorial and product teams, we created a library of atomic design components. This ensures a seamless, consistent user experience across the entire digital ecosystem while accelerating development time. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/7fd4bc26-a2c0-44e0-b139-9ce85f8bbcf3/09-bg.png Work - CUSTOM & SpONSORED CONTENT Protecting editorial integrity while driving revenue requires nuance. We designed distinct visual styles for sponsored content that deliver value to advertisers while clearly signaling the difference between paid and organic content to the reader. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/325a8dea-1a80-4f7c-b3bf-dae5c26c27cc/10-bg.png Work - SOCIAL MEDIA, VIDEO & PODCASTS A modern media brand lives beyond the website. These guidelines translate the visual identity into motion graphics, podcast cover art, and social templates to ensure the brand voice cuts through the noise of off-platform feeds. https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/f69acbfb-256f-4855-a18f-7d79804c5b6d/digital-twins-shutterstock_2639358883-exp.jpg Work https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/5e1a55a8-3364-4a89-9265-80ace13ceb5c/C-level-technology-roles-shutterstock_2708957373.jpg Work https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/0888de7b-fd56-4a63-bde2-98c7db8e97d4/Agentic-AI-has-big-trust-issues-shutterstock_2701524585.jpg Work https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1417d8f1-044e-4d9e-8f03-4cecaf3f9909/shrinking-shelf-life-of-AI-skills-shutterstock_2705022373.jpg Work https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/7e604485-1369-423d-a604-c82416661179/deliberate-uses-of-AI-shutterstock_2698449511.jpg Work https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/5af41cf9-ae90-4b0e-a485-0ed2eb363f31/CIOs-business-AI-failures-shutterstock_2693235001.jpg Work https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/368899ed-a092-4e08-8af5-de6f96dcd068/ai-regulations-shutterstock_2690619329.jpg Work https://www.robschultzdesign.com/animations daily 0.75 2026-01-14 https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583956861412-1RWNB92F60OM8UFQV05K/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583956861412-1RWNB92F60OM8UFQV05K/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1768407107945-YILGAJ88HVNO618M4VIE/image-asset.octet-stream Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583955296017-SFL4KSNIQ9DQ3LN8BJ8U/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583955803102-M4UFAEC9NEFCMRNJA48X/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583952959449-44CSEZ11VEF0PCM8UIIK/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583960330809-E89D8X6E0AFH1N1EJJGA/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583957822253-H73PF7GTLTR4AJA154ND/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583959718777-UVTM8IC614FK6XWVYP3I/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583958620903-XG2MCCNBTCSF05UG0VVX/image-asset.jpeg Animations https://images.squarespace-cdn.com/content/v1/5e0a89e54bef9c024b7be6b9/1583954250304-480K6WNQ9LBWZGL10E00/image-asset.jpeg Animations https://www.robschultzdesign.com/contact daily 0.75 2026-01-28 https://www.robschultzdesign.com/about daily 0.75 2026-01-14 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456776682638-ETQYPR9PTECZWF5HLAON/image-asset.jpeg About